Our Product Managers manage the life cycle of all products within their respective categories. They use their deep knowledge of the consumer and market place, to help our R&D teams develop the right products, our marketing teams to bring new products to market, our sales teams to drive sales and our supply chain team ensure we have the right amount of stock. Each PM has their own Product Specialist team that use their in-depth product knowledge to ensure our Store in Store and dealer staff are trained to give the very best demonstration and to help both our internal and dealer marketing teams create content that will drive end user demand.